Vice President of Sales and Marketing

Ready to have some fun in the great outdoors? Join Rhino Inc. to help us further develop our fast-growing group of companies producing innovative products for lakeside living, hunting, and fishing—all driven by our expertise as the Midwest’s 5th largest custom rotational-molding manufacturer.

If you appreciate being outside year-round, you’ll love what we do! We make the outdoors even more enjoyable by creating durable, easy to use floating docks; waterfowl hunting boats, blinds and decoys; and ice fishing shelters and sleds. Rhino Inc. is a leading manufacturer with a respected reputation in these niche areas through our brands Wave Armor, Beavertail/DOA Decoys and Otter Outdoors, respectively.  We also produce fluid storage/distribution tanks under the brand Rhino Tuff Tanks, and provide custom mold and mold repair services.

We are a 27-year-old, international business experiencing healthy organic growth with plans to expand geographically. Our small-town, family owned-business culture ensures your voice will be heard, your name will be known, and your impact will be meaningful. Everyone is encouraged to share input on projects and initiatives, and our decision making is collaborative as we realize there are leaders at every level within Rhino. Everyone is also encouraged to experience life to the fullest—at work, and at home. We hire, promote and make changes based on our core motto, “Work hard, play hard!”

The Role – How you will help us grow.

We are looking for an experienced, well-rounded Vice President of Sales and Marketing to lead all aspects of sales and marketing for our four brands, with a focus on developing an overarching sales and marketing strategy, objectives, policies and programs for Rhino. Critical to this individual’s success will be the ability to develop and execute new and innovative marketing and sales approaches, while improving upon those already in use—all to enhance and drive top-line revenue growth and margin improvements.

The VP of Sales and Marketing will be a strategic partner to the President and will be responsible for all brand, advertising, marketing and product promotions. This newly formed position will be held by a
positive leader and player who is able to develop high-performance teams and work well within our existing leadership structure, while also looking for ways in which they can serve as a change agent to help Rhino become even better at what it does.

The ideal candidate will bring a level of urgency, experience and sophistication in account management and direct go-to-market strategy. He or she will be action-, deadline- and accountability-oriented, focused on attention to detail and accuracy, and have excellent interpersonal skills able to interact with diverse personality types.

Specific responsibilities include:

  • Ensure high-quality execution of all sales and marketing campaigns through effective management of internal/external parities and cross-functional relationships.
  • Retain if not improve relationships with key accounts, while expanding Rhino’s market share through new relationships.
  • Lead design and implementation of effective marketing tools to evaluate ROI on marketing initiatives including product launch management, sales training, presentations, sales tools and competitive analysis to successfully meet or exceed revenue goals.
  • Research key customer wants and needs, and effectively communicate these needs to product development, marketing and sales teams.
  • Conduct and present insightful analyses on major sales and marketing initiatives, challenges, and opportunities; recommend solutions that can be easily interpreted by non-analytical partners.
  • Develop and execute an annual sales and marketing business plan including objectives for everyone on sales and marketing teams and related accountabilities and KPIs with which to gauge their successes and areas for improvement.
  • Oversee customer service and coordinate with product design and quality control; resolve customer complaints in an effective and respectful manner.
  • Direct, manage and develop sales and marketing team members. Design and integrate new processes to enhance team performance; establish high levels of quality, accuracy, and process.
  • Conduct personnel activities such as hiring, training, work and staff scheduling, resource allocation; establish employee developmental plan at the beginning of the year in collaboration with each direct report.

Requirements – What you bring to the table:

  • BS or BA degree in Marketing, Sales or a related field.
  • Ten or more years of relevant work experience in sales operations, business planning, marketing, or sales support/marketing support management roles.
  • Strong P&L ownership including setting sales/expense forecasts and budgets.
  • Ten years of experience leading others, including challenging people and situations.
  • Experience leading and championing projects.
  • Managed multiple projects and deals under tight timelines.
  • Cultivated strong trusting stakeholder relationships at executive levels.
  • Data analysis experience necessary for measuring and analyzing online marketing campaigns including organic and paid search, email, affiliate, display and social.
  • Full-time, on-site leadership

 Demonstrated skills and abilities you need to have:

  • Experience building a sales and marketing management infrastructure capable of maintaining strong quarter-to-quarter revenue growth rates while demonstrating strong pipeline, process forecasting, demand generation and sales assessment predictability.
  • A solid, experience-based understanding of both B2B and B2C selling, including experience working with or within a sales team to optimize sell-cycles, selling approaches, handling objections, proposals and contracts.
  • A set of personal characteristics that include superb business judgment and strategic thinking coupled with tactical business sense, a can-do and collaborative attitude and a value system focusing on delivering quality.
  • Highly organized with a strong attention to detail and a relentless drive for growth.
  • Excellent negotiating skills.
  • A proven, strong, aspirational leadership style with a consistent ability to motivate.
  • Superior verbal, written, presentation and interpersonal relationship-building skills.
  • Proven ability to recognize good creative work in others.
  • Demonstrated ability to hire, mentor and grow a team of marketing and sales professionals over time.
  • Ability to listen to and partner with sales leaders to understand customer requirements and feedback.
  • Proven ability to perform in-depth analysis, synthesize results, develop reports and make recommendations to business and technical leaders.
  • Demonstrated strong cross-functional project management skills.
  • An up-to-date understanding of website design, development/support, SEO, geofencing, data analytics, social media, and old-fashioned personal-relationship marketing.
  • Current in the use of technology necessary to perform this job well.
  • A passion for, and solid understanding of, the latest sales and marketing technologies and interactive tools for internal and/or external use.
  • Ability and willingness to self-reflect for continuous development.

What you can expect from us.

We believe in taking care of our employees so they can take care of themselves. We also believe those who work hard and achieve beyond their goals should be rewarded. Here are just a few of the perks beyond the paycheck for our executive team members:

  • Bonus for exceeding your targets
  • Competitive health, dental, vision, life and LT-disability insurance
  • Employee Assistance Program
  • 401(k) plus matching ($0.50 for every $1 you save up to 5 percent of your compensation)
  • Additional training & education reimbursement
  • Cell phone reimbursement
  • Employee discount on Rhino products

Click here to apply online!

You can also provide us your application or resumé via email or US Mail.

Email your application or resumé to: [email protected]

Mail your application to: RHINO | 411 WEST CONGRESS STREET | MAPLE LAKE, MINNESOTA 55358

Please do not contact us via phone about employment.

Rhino is an equal opportunity employer.